One shirt - Many playgrounds
Northern Playground is a clothings brand which mostly make wool clothing. With this new t-shirt in wool and silk, we wanted to show how the shirt can be used in a lot of different scenarios.
In this video below, Jo (The founder of Nothern Playground) and I needed to find a way to promote Ziplongs in a new manner. It was a great product, but was hard to communicate with all its function. So we went for a more personal promotion, where in an one-take, which would be more real, Jo would explain the product in use and in the right environment.